It’s Complicated

Ron Fairbairn

It’s Complicated

It’s complicated. I believe most artists would rather not be involved with self-promotion and marketing of their work. They want someone else to say good things about them while they carry on with the business of creativity. I’m with them. 

The only problem is that the world is in another state of flux. I mean, it always is to some degree, but this feels way different to me. We now live in a world where a whole new generation of people don’t know what it was like not to have computers and the internet. The music industry has been driven to it’s knees and we (collectively) are still trying to invent a new business model. In a handful of decades we have gone from vinyl to 8track to cassette to cd to mp3, and now it looks streaming will win over the average music listener. There is more music available now than there ever has been. But most of it seems disposable.

I read that the data from a few years ago is in and of about eight million singles released in a year, six million of them sold less than ten copies. I recently read that 48.6% of all people skip a song before it finishes! and 24.14% skip a song within the first 5 seconds!  I’m left thinking that people either a) don’t know what they want, or b) that they really know what they want.

One thing is for sure- I better work on catchy openings, shameless self-promotion, and marketing. Clearly, no one is going to do it for me. Which brings me full circle to the question – why bother? It’s complicated. I hate to use cliches about “the calling” or what have you so I will use a little story to state my cause.

I had an employer once who used to go on and on about skiing and telling skiing stories of every weekends’ conquest on the slopes and how I should buy myself some skis, ski clothing, lift passes and get my ass out to the next board meeting. I decided to explain to him that when I’m at the helm of my bass guitar, jamming with my pals, and the music takes over, the mojo kicks into gear and the rush I get is the same as his rush when he’s flying down the side of a mountain. He cocked his head sideways and looked at me as if I had two heads and five eyes. Speechless eh? 

Here’s the thing. I’ve been doing this since I was fourteen and will continue to do this as long as I am able. It’s more than my pleasure. It’s as if the whole universe takes pleasure in me when I do this thing I love. Visual artists, writers, dancers, musicians, athletes, or anyone following their passion no matter what it is – it’s the same to me. I love it. I often wonder what the world would be like if everyone just pursued their passion.

We created this site so that I could have a digital home for things I have done in the past, and things I will do in the future. I hope you enjoy some of the work. Kick the tires, take it for a spin, and let me know how it handled for you. Oh, and by the way…Don’t forget to have your say!

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